Adobe Target Developer

Adobe Target Developer

Posted 4 days ago by 1753857074

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£550 Per day
Inside
Hybrid
City of London, London
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Adobe Analytics Adobe Experience Manager Adobe Target Application Programming Interface (API) Banking Cascading Style Sheets (CSS) Debugging JavaScript (Programming Language) Management Management Systems Scripting Software Development Tag Management Test Strategy Web Browsers Workflows

Summary: The Adobe Target Developer role is a contract position based in London, requiring expertise in Adobe Target to deliver personalized digital experiences for a prestigious banking client. The developer will be responsible for executing A/B tests, managing tagging, and integrating with Adobe Analytics and AEM. This position demands strong technical skills and the ability to work independently on frontend changes. The contract duration is for an initial three months with a competitive daily rate.

Key Responsibilities:

  • Design, develop, and execute A/B tests, Experience Targeting (XT), and Adobe Recommendations activities to deliver personalized user experiences.
  • Configure and maintain Adobe Target tagging and mbox parameterization using Adobe Launch or equivalent tag management systems.
  • Write and manage profile scripts using Rhino JS / JavaScript for advanced personalization logic.
  • Consume APIs within Adobe Target for dynamic personalization and content delivery.
  • Configure Adobe Target reporting in Adobe Analytics to monitor performance and provide actionable insights on the personalization activities.
  • Work with Adobe Experience Manager (AEM) to deliver integrated personalization using experience fragments and dynamic components.
  • Implement minor frontend changes (e.g., text updates, image swaps, CSS/JS tweaks) directly within Adobe Target.
  • Troubleshoot and debug Target implementations and activities across devices and browsers.
  • Work with cross-functional development team in implementing the experience and other technical requirements.

Key Skills:

  • Strong expertise in Adobe Target, Adobe Analytics.
  • Hands-on on personalization and test strategies.
  • Exposure to Adobe Target Recommendations.
  • Advanced personalization techniques with audience segmentation and profile scripting.
  • Knowledge of Adobe Target tagging and mbox parameter management.
  • Basic proficiency in HTML, CSS, and JavaScript to execute small frontend changes independently.
  • Understanding of APIs and experience consuming APIs in Target activities.
  • Experience in integrating Adobe Target with Adobe Analytics for reporting and optimization.
  • Working knowledge of Adobe Experience Manager (AEM) and AEM-Target connector workflows.
  • Experience with debugging tools (Adobe Target debugger, browser developer tools).
  • Strong analytical, problem-solving, and collaboration skills.

Salary (Rate): £550 daily

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Mid-Level

Industry: IT

Detailed Description From Employer:

City of London, London

Adobe Target Developer

Contract / Up to £550 per day

Adobe Target Developer, 3 months, London/Hybrid, £550/day (Inside IR35)

A client of mine, a leading digital consultancy are looking to bring on an Adobe Target Developer for an initial 3 month contract working with one of their prestigious banking clients.

We are seeking a talented Adobe Target Developer to join the team and deliver data-driven, personalized digital experiences. This role requires strong technical expertise in Adobe Target, with the ability to independently execute smaller frontend changes as needed.

The ideal candidate will also be comfortable working with APIs, Adobe Analytics for Target reporting, and integrating Adobe Target with AEM for scalable solutions.

Key Responsibilities

  • Design, develop, and execute A/B tests, Experience Targeting (XT), and Adobe Recommendations activities to deliver personalized user experiences.
  • Configure and maintain Adobe Target tagging and mbox parameterization using Adobe Launch or equivalent tag management systems.
  • Write and manage profile scripts using Rhino JS / JavaScript for advanced personalization logic.
  • Consume APIs within Adobe Target for dynamic personalization and content delivery.
  • Configure Adobe Target reporting in Adobe Analytics to monitor performance and provide actionable insights on the personalization activities.
  • Work with Adobe Experience Manager (AEM) to deliver integrated personalization using experience fragments and dynamic components.
  • Implement minor frontend changes (e.g., text updates, image swaps, CSS/JS tweaks) directly within Adobe Target.
  • Troubleshoot and debug Target implementations and activities across devices and browsers.
  • Work with cross-functional development team in implementing the experience and other technical requirements

Skills & Requirements

  • Strong expertise in Adobe Target, Adobe Analytics
  • Hands-on on personalization and test strategies
  • Exposure to Adobe Target Recommendations
  • Advanced personalization techniques with audience segmentation and profile scripting.
  • Knowledge of Adobe Target tagging and mbox parameter management.
  • Basic proficiency in HTML, CSS, and JavaScript to execute small frontend changes independently.
  • Understanding of APIs and experience consuming APIs in Target activities.
  • Experience in integrating Adobe Target with Adobe Analytics for reporting and optimization.
  • Working knowledge of Adobe Experience Manager (AEM) and AEM-Target connector workflows.
  • Experience with debugging tools (Adobe Target debugger, browser developer tools).
  • Strong analytical, problem-solving, and collaboration skills.

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