Adobe Journey Optimizer (AJO) Consultant

Job Title: Adobe Journey Optimizer (AJO) Consultant

Location: London, UK (3 days WFO)

Duration: 6 months (Inside IR35)

Job Description

5-8+ years of experience in Marketing Automation, Customer Journey Orchestration, and Campaign Management.

Design, configure, and implement Adobe Journey Optimizer (AJO) solutions for personalized customer engagement.

Create and manage Real Time and batch customer journeys, campaigns, offers, and decisioning strategies.

Configure customer profiles, audiences, events, and journey triggers using Adobe Experience Platform (AEP).

Develop omni-channel campaigns across Email, SMS, Push Notifications, In-App Messaging, and Web Channels.

Collaborate with business and marketing stakeholders to translate requirements into customer engagement journeys.

Monitor campaign performance, troubleshoot journey issues, and optimize customer experiences.

Ensure adherence to data governance, privacy, and compliance standards.

Required Technical Skills

Adobe Journey Optimizer (AJO)

Adobe Experience Platform (AEP)

Adobe Real Time CDP (RTCDP)

Customer Journey Orchestration

Audience Segmentation & Activation

Event Configuration and Decisioning

Email, SMS, Push, and Cross-Channel Campaigns

XDM Schema, Real Time Customer Profile

SQL, JSON, REST APIs

Adobe Analytics and Adobe Target (Preferred)

Key Performance Indicators (KPIs)

Successful delivery of AJO implementations and journey use cases

Campaign and journey deployment turnaround time

Customer engagement metrics (Open Rate, CTR, Conversion Rate)

Journey execution success rate

Audience activation accuracy and timeliness

Reduction in campaign deployment effort

Stakeholder satisfaction and business adoption

Compliance with governance and privacy requirements