Summary: The Adobe Campaign Specialist at Digitas will enhance CRM capabilities by leveraging Adobe Campaign and Adobe Journey Optimizer to optimize client communications. This role involves consulting clients, optimizing campaigns, and supporting new business proposals while fostering relationships with Adobe. The position is a 12-month fixed-term contract within a hybrid working environment. The specialist will collaborate across teams to improve CRM campaign effectiveness.

Key Responsibilities:

• Serve as the go-to person for Adobe Campaign (Classic or Standard) and Adobe Journey Optimizer.
• Responsible for campaign optimization, innovation, and best practice delivery using Adobe.
• Conduct audits, build workflows, create documentation, and recommend performance enhancements.
• Support new business proposals.
• Nurture and grow relationships with Adobe.
• Collaborate with teams across Digitas and Publicis Groupe to improve CRM campaign effectiveness.

Key Skills:

• Extensive hands-on experience with Adobe Campaign (Classic or Standard) and Adobe Journey Optimizer.
• Certifications in Adobe Campaign, Adobe Standard, and/or Adobe Journey Optimizer.
• Experience with personalization platforms like Movable Ink is a bonus.
• Ability to navigate client internal silos and work within an agency environment.
• Proven track record of collaboration with data, tech, strategy, and creative teams.
• Strong experience with HTML and CSS for email templates.
• Proficient in Custom JavaScript for Adobe Campaign using data from XML feeds.
• Strong stakeholder liaison skills and problem-solving abilities.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: fixed-term

Seniority Level: undetermined

Industry: IT