Adobe Analytics
Posted 1 day ago by Infoplus Technologies UK Ltd
Negotiable
Inside
Undetermined
London, United Kingdom
Summary: The role of Adobe Analytics involves designing and maintaining tracking solutions using Adobe Launch and AEP Web SDK, alongside configuring technical aspects within Adobe Analytics. The position requires rigorous validation and quality assurance of data, as well as building advanced reporting dashboards. Candidates should have a strong background in web analytics implementation and reporting, with a focus on compliance with privacy regulations. This is a 6-month contract based in London, classified as inside IR35.
Key Responsibilities:
- Design and maintain Adobe Analytics tracking solutions using Adobe Launch or AEP Web SDK.
- Configure eVars, props, success events, and processing rules within the Adobe Analytics admin console.
- Perform rigorous testing to ensure data accuracy across DEV, QA, and PROD environments.
- Build advanced dashboards and visualizations in Analysis Workspace and perform deep-dive analysis.
- Connect Adobe Analytics with other Adobe Experience Cloud tools for A/B testing and audience management.
- Ensure all implementations adhere to global privacy regulations such as GDPR and CCPA.
Key Skills:
- 4-6 years of hands-on experience in web analytics implementation and reporting.
- Strong proficiency in JavaScript, HTML, and CSS for custom tagging; basic SQL and Python preferred.
- Experience with Power BI, Tableau, or Google Data Studio for external reporting.
- Hands-on experience with AWS, Azure, or GCP environments for reporting tool hosting.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: IT
Role: ADOBE ANALYTICS
Location: London
Contract (6months +)
Inside IR35
Job description
- Implementation & Architecture: Design and maintain Adobe Analytics tracking solutions using Adobe Launch (Tags) or AEP Web SDK. Develop and manage Data Layers (JSON/XDM) to ensure consistent data collection.
- Technical Configuration: Configure eVars, props, success events, and processing rules within the Adobe Analytics admin console.
- Validation & QA: Perform rigorous testing using tools like Adobe Experience Platform Debugger, Charles Proxy, and Observe Point to ensure data accuracy across DEV, QA, and PROD environments.
- Reporting & Analysis: Build advanced dashboards and visualizations in Analysis Workspace. Perform deep-dive analysis on user behavior, conversion funnels, and marketing attribution.
- Integration: Connect Adobe Analytics with other Adobe Experience Cloud tools, specifically Adobe Target (A4T) for A/B testing and Adobe Audience Manager.
- Compliance: Ensure all implementations adhere to global privacy regulations such as GDPR and CCPA.
Your Profile
Essential skills/knowledge/experience:
- 4-6 years of hands-on experience in web analytics implementation and reporting.
- Strong proficiency in JavaScript, HTML, and CSS for custom tagging. Basic SQL for data extraction and Python for advanced analysis are preferred.
- Experience with Power BI, Tableau, or Google Data Studio for external reporting.
- Hands-on experience with AWS, Azure, or GCP environments for Reporting tool hosting.
Desirable skills/knowledge/experience: (As applicable)
- Exceptional analytical, troubleshooting, and communication skills
- Understanding data visualization and reporting.
- Knowledge of Scripting and SQL.
- Familiarity with monitoring tools.
- Exposure to Agile delivery environments.