Adobe analytics
Posted 2 days ago by Queen Square Recruitment
Negotiable
Inside
Hybrid
London Area, United Kingdom
Summary: This role involves designing and maintaining Adobe Analytics implementations, focusing on scalable tracking architectures and robust data layers. The position requires configuring analytics components and validating implementations across various environments while integrating with Adobe Experience Cloud tools. The candidate will also conduct analyses of user behavior and ensure compliance with privacy standards.
Key Responsibilities:
- Design and maintain end-to-end Adobe Analytics implementations.
- Build scalable tracking architectures using Adobe Launch or AEP Web SDK.
- Develop robust JSON/XDM data layers for high-quality data collection.
- Configure key analytics components within the Adobe Analytics admin console.
- Perform thorough validation across DEV, QA, and PROD environments.
- Create advanced dashboards in Analysis Workspace.
- Conduct deep analyses of user behavior, conversion performance, and marketing attribution.
- Integrate Adobe Analytics with Adobe Experience Cloud tools.
- Ensure implementations adhere to global privacy and compliance standards.
Key Skills:
- 4–6 years of hands-on experience in web analytics implementation and reporting.
- Strong proficiency in JavaScript, HTML, and CSS for custom tagging.
- Basic SQL for data extraction and Python for advanced analysis preferred.
- Experience with Power BI, Tableau, or Google Data Studio for reporting.
- Hands-on experience with AWS, Azure, or GCP environments.
- Exceptional analytical, troubleshooting, and communication skills.
- Understanding of data visualization and reporting.
- Familiarity with monitoring tools.
- Exposure to Agile delivery environments.
Salary (Rate): undetermined
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: undetermined
Industry: IT
New exciting role for Adobe Analytics
Location: London (3 days from office)
Work type: 6 Months contract
IR35 Status: Inside IR35
The Role
In this role, you design and maintain end-to-end Adobe Analytics implementations by building scalable tracking architectures using Adobe Launch or AEP Web SDK and developing robust JSON/XDM data layers to ensure consistent, high-quality data collection. You configure key analytics components—such as eVars, props, events, and processing rules—within the Adobe Analytics admin console and perform thorough validation across DEV, QA, and PROD using tools like Adobe Experience Platform Debugger, Charles Proxy, and ObservePoint. You create advanced dashboards in Analysis Workspace and conduct deep analyses of user behavior, conversion performance, and marketing attribution. Additionally, you integrate Adobe Analytics with broader Adobe Experience Cloud tools, including Adobe Target (A4T) and Audience Manager, while ensuring all implementations adhere to global privacy and compliance standards such as GDPR and CCPA.
Your Profile
Essential skills/knowledge/experience:
- 4–6 years of hands-on experience in web analytics implementation and reporting.
- Strong proficiency in JavaScript, HTML, and CSS for custom tagging.
- Basic SQL for data extraction and Python for advanced analysis are preferred.
- Experience with Power BI, Tableau, or Google Data Studio for external reporting.
- Hands-on experience with AWS, Azure, or GCP environments for Reporting tool hosting.
Desirable skills/knowledge/experience: (As applicable)
- Exceptional analytical, troubleshooting, and communication skills
- Understanding data visualization and reporting.
- Knowledge of scripting and SQL.
- Familiarity with monitoring tools.
- Exposure to Agile delivery environments