Sr. Paid Advertising Strategist (Contract)

Summary: The role of Sr. Paid Advertising Strategist at a rapidly growing B2B company focuses on developing and executing comprehensive paid advertising strategies, particularly in Paid Search. The strategist will collaborate closely with the Senior Demand Gen Marketing Manager to optimize campaigns and drive qualified leads and revenue. This position demands a seasoned expert in SEM with a strong analytical mindset and a proven track record in managing high-impact campaigns. The role also includes supporting social media advertising efforts, primarily on LinkedIn.

Key Responsibilities:

• Own the end-to-end strategy and execution of search advertising campaigns across Google Ads and niche platforms.
• Conduct deep keyword research and optimization to uncover opportunities and expand reach.
• Identify and eliminate wasted spend through ruthless optimization and efficiency measures.
• Provide insightful forecasting and budget recommendations aligned with growth targets.
• Implement and optimize third-party audiences and conduct competitive analysis.
• Analyze performance data to uncover lead generation drivers and conversion bottlenecks.
• Develop and test hypotheses to unlock performance breakthroughs.
• Collaborate with web and digital teams to optimize website UX and conversion rates.
• Support social media advertising efforts, primarily on LinkedIn, ensuring integration with search strategy.
• Develop targeting strategies and manage budgets across social platforms.
• Drive creative development and establish a rigorous testing framework for ads.
• Contribute strategically to ad-hoc marketing and demand generation projects.

Key Skills:

• 8+ years of experience in demand generation and paid media management, with a focus on SEM.
• Expertise in managing SEM platforms, particularly Google Ads, and understanding of social media advertising.
• Exceptional analytical skills to extract strategic insights from data.
• Strong strategic thinking and problem-solving abilities.
• Proven track record in building full-funnel acquisition campaigns.
• Ability to collaborate effectively with cross-functional teams.
• Self-starter with a strong sense of ownership and autonomy.
• Experience in B2B, with bonus points for e-commerce and SaaS backgrounds.

Salary (Rate): 40

City: undetermined

Country: USA

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: Other