Freelance Marketing Strategy & Content Specialist
Posted Today by Brightsparks Agency
Negotiable
Undetermined
Remote
West Yorkshire, England, United Kingdom
Summary: YorEnergy is seeking a freelance marketing specialist to develop a comprehensive marketing strategy and stakeholder messaging for the next 12–18 months. The role involves creating targeted campaigns and content to engage various audiences, including residents and local authorities, while ensuring alignment with YorEnergy's value propositions. The position is remote with occasional meetings in York/North Yorkshire. The ideal candidate will have experience in the retrofit or energy efficiency sector and a strong marketing background.
Key Responsibilities:
- Develop a comprehensive 12–18 month marketing strategy, including seasonal campaigns and thematic messaging.
- Identify key audiences such as residents, local authorities, suppliers, and community groups.
- Recommend channels and approaches for each audience to maximize engagement.
- Create tailored messaging for all stakeholders, reflecting YorEnergy’s value propositions.
- Draft content for brochures, factsheets, web copy, and campaign communications.
- Provide sector insight and guidance on positioning YorEnergy within the retrofit and energy efficiency space.
- Highlight motivators and barriers for different audiences and recommend engagement approaches.
Key Skills:
- Experience in the retrofit, energy efficiency, or sustainability sector.
- Strong track record in developing marketing strategies and stakeholder messaging.
- Ability to write clear, engaging content for multiple formats (brochures, web, social media).
- Understanding of audiences including residents, local authorities, suppliers, and community groups.
- Desirable experience in delivering marketing strategies that support sector-led projects or campaigns.
- Understanding of behaviour change and community engagement principles.
Salary (Rate): undetermined
City: York
Country: United Kingdom
Working Arrangements: remote
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
About YorEnergy
YorEnergy is a retrofit one-stop shop helping homeowners, businesses and communities across Yorkshire make their homes and buildings warmer, greener, and more energy-efficient. We provide impartial advice, manage projects end-to-end, and connect residents with trusted, accredited suppliers.
We’re looking for a freelance marketing specialist with sector experience to develop a clear marketing strategy and stakeholder messaging that will guide YorEnergy’s activity over the next 12–18 months.
The Role
During this 4-month contract , you will:
- Develop a comprehensive 12–18 month marketing strategy : Define seasonal campaigns, thematic messaging, and BAU content planning.
- Identify key audiences: residents, local authorities, suppliers, and community groups.
- Recommend channels and approaches for each audience to maximise engagement.
- Create messaging for all stakeholders : Develop clear, compelling messaging tailored to each group and each different value proposition
- Draft content for brochures, factsheets, web copy, and campaign communications aligned with the strategy.
- Ensure messaging reflects YorEnergy’s value propositions: free home assessments, project management, accredited supplier marketplace, and community impact.
- Provide sector insight and guidance : Advise on positioning YorEnergy within the retrofit and energy efficiency space.
- Highlight motivators and barriers for different audiences and recommend engagement approaches.
This role is remote with occasional meetings in York/North Yorkshire if required.
Who We’re Looking For
You will have experience in the retrofit, energy efficiency, or sustainability sector , with a strong track record in marketing strategy and content.
Essential experience:
- Developing marketing strategies and stakeholder messaging in the retrofit, energy, or related sectors.
- Writing clear, engaging content for multiple formats (brochures, web, social media).
- Understanding of audiences including residents, local authorities, suppliers, and community groups.
Desirable:
- Experience delivering marketing strategies that support sector-led projects or campaigns.
- Understanding of behaviour change and community engagement principles.
Deliverables
- 12–18 month marketing strategy with seasonal campaigns, BAU content, and stakeholder-specific messaging.
- Messaging framework and draft content for brochures, web copy, and campaign communications.
- Recommendations for ongoing content and engagement approaches to guide future marketing activity.