Freelance Japanese-English Paid Search Specialist (PPC)

Summary: The Freelance Paid Search Specialist is responsible for creating, managing, and optimizing PPC campaigns for Japan-based clients, working closely with Brafton's Director of Paid Search. This role requires fluency in both English and Japanese, along with proven experience in managing Google Ads campaigns. The specialist will operate independently and must be comfortable with strategic recommendations and collaboration across time zones. This is a remote freelance position open to candidates throughout the UK and Ireland.

Key Responsibilities:

• Create, polish, and execute successful PPC campaigns for Japan-based clients.
• Manage and optimize Google Ads campaigns, including Search, Performance Max, and Display.
• Conduct local keyword research relevant to the Japanese market.
• Analyze search term reports and keyword data in Japanese for campaign optimizations.
• Provide strategic recommendations on targeting, ad structure, and messaging.
• Prepare insights and metrics for regional performance reporting.
• Collaborate asynchronously with English-speaking teams across time zones.

Key Skills:

• Fluent in both English and Japanese (spoken and written).
• Proven experience managing Google Ads campaigns, ideally for B2B clients.
• Experience with local keyword research tools for the Japanese market.
• Strong analytical skills for search term reports and keyword data.
• Minimum 2 - 3 years’ experience in paid media with international exposure.
• Strong communication skills for providing updates and context.
• Background working with multinational or B2B clients targeting Japan (nice to have).
• Native, Fluent or Professional Japanese language proficiency.

Salary (Rate): undetermined

City: undetermined

Country: undetermined

Working Arrangements: remote

IR35 Status: outside IR35

Seniority Level: undetermined

Industry: IT