Product Marketing Manager

Product Marketing Manager

Posted Today by Randstad UK

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Negotiable
Undetermined
Undetermined
London Area, United Kingdom
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Accounting Accounting Management Accounting Software Business Case Competitor Analysis Go-to-Market Strategy Income / Revenue Management Market Trend Product Management Product Strategy QuickBooks (Accounting Software) Security Accounts Manager Software as a Service (SaaS) Target Audience Value Propositions

Summary: We are looking for a Product Marketing Manager for a 12-month contract based in London, focusing on the Emerging Mid-Market segment for Intuit QuickBooks products. The role involves shaping product narratives, leading go-to-market strategies, and collaborating with cross-functional teams to enhance customer engagement across the EMEA region. The ideal candidate will have a strong background in product marketing and a customer-centric mindset to drive impactful initiatives.

Key Responsibilities:

  • Conduct regular market and competitor analysis to stay ahead of industry trends and uncover new opportunities.
  • Develop targeting strategies, ideal customer profiles, and differentiated value propositions and messaging specifically for the emerging mid-market segment.
  • Lead the go-to-market efforts for new product and feature releases, ensuring a seamless and impactful launch.
  • Create and deliver best-in-class sales enablement materials to support both new business and account management sales teams.
  • Use multiple data sources to identify market opportunities and inform business decisions, including market sizing (TAM, SAM, SOM) and business case development.
  • Partner effectively with product management, marketing, and sales teams to deliver on key projects and priorities.

Key Skills:

  • Demonstrable experience in a product marketing role, supporting product strategy, and leading cross-functional execution and GTM initiatives.
  • A true obsession with understanding customer needs, behaviours, and attitudes.
  • Experienced in building customer profiles, value propositions, messaging hierarchies, and identifying compelling proof points.
  • Strong analytical abilities with familiarity with market sizing concepts (TAM, SAM, SOM).
  • Proven track record in leading and building effective sales enablement initiatives and materials.
  • Proven success in solving complex problems, driving change, and accelerating product growth.
  • Excellent influencing, communication, and collaboration skills.
  • A background in tech and SaaS is essential, with an understanding of the accounting software market being a significant advantage.
  • Focused on delivering tangible business impact through initiatives that drive sales, customer growth, and revenue.

Salary (Rate): undetermined

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Product Marketing Manager (12-Month Contract)

Location: Victoria, London

Contract: Minimum 12-month contract

Overview

We are seeking a highly motivated and experienced Product Marketing Manager to join our team in London on a 12-month contract. This role is a fantastic opportunity to shape the product narrative and go-to-market strategy for our Intuit QuickBooks products, with a particular focus on the Emerging Mid-Market segment. You will be a key player in crafting compelling product propositions, influencing GTM strategy, and working with cross-functional teams to bring our products to life for our customers across the EMEA region.

Key Responsibilities

  • Market & Customer Insights: Conduct regular market and competitor analysis to stay ahead of industry trends and uncover new opportunities. Use qualitative and quantitative research to deeply understand customer needs and problems.
  • Strategy & Positioning: Develop targeting strategies, ideal customer profiles, and differentiated value propositions and messaging specifically for the emerging mid-market segment.
  • Go-to-Market (GTM) Leadership: Lead the go-to-market efforts for new product and feature releases, ensuring a seamless and impactful launch.
  • Sales Enablement: Create and deliver best-in-class sales enablement materials to support both new business and account management sales teams.
  • Data Analysis: Use multiple data sources to identify market opportunities and inform business decisions, including market sizing (TAM, SAM, SOM) and business case development.
  • Cross-Functional Collaboration: Partner effectively with product management, marketing, and sales teams to deliver on key projects and priorities.

Skills and Experience Required

  • Proven Experience: Demonstrable experience in a product marketing role, supporting product strategy, and leading cross-functional execution and GTM initiatives.
  • Customer-Centric Mindset: A true obsession with understanding customer needs, behaviours, and attitudes to ensure our features and innovations resonate with our target audience.
  • Strategic Acumen: Experienced in building customer profiles, value propositions, messaging hierarchies, and identifying compelling proof points.
  • Analytical Skills: Strong analytical abilities with a familiarity with market sizing concepts (TAM, SAM, SOM) and the ability to triangulate data to form recommendations.
  • Sales Enablement Success: Proven track record in leading and building effective sales enablement initiatives and materials.
  • Problem Solving: Proven success in solving complex problems, driving change, and accelerating product growth.
  • Strong Communicator: Excellent influencing, communication, and collaboration skills, with the ability to partner effectively with a wide range of business functions.
  • Industry Background: A background in tech and SaaS is essential. An understanding of the accounting software market is a significant advantage.
  • Results Oriented: Focused on delivering tangible business impact through initiatives that drive sales, customer growth, and revenue.
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