Ocado Ads Proposition Lead – FTC

Ocado Ads Proposition Lead

Contract type: Fixed Term Contract until Feb 2027

Location: Hatfield (Hybrid working – 3 days in the office)

Working hours per week: 40 hours – Full-Time

Level: Lead

Application Closing Date: Monday 15th December

About Us

Our mission is to deliver joy in every shop, through unbeatable choice, unrivalled service, and reassuringly good value. We’re Ocado Retail, a market-leading joint venture between Ocado Group and M&S, and the world’s largest dedicated online supermarket, ocado.com. Not only is Ocado.com the only place to shop a full range of M&S food online, it’s also the home to the widest online supermarket range in the UK and champion of small, independent brands. We’re also the brains behind Zoom by Ocado, our same-day grocery delivery service.

About The Team And The Role

The Ocado Ads Proposition Lead is a strategic and commercial role responsible for defining, packaging, and launching our full suite of retail media and data products to the market. You will be the voice of the market internally and the voice of Ocado Ads externally, ensuring our proposition is compelling, differentiated, and poised for aggressive growth.

What You’ll Do

Proposition & Product Strategy

• Define Value Proposition: Own the end-to-end definition and compelling articulation of the Ocado Ads value proposition from brand to performance, powered by insights. This will encompass on-site media, off-site media, and Beet data and insights platform.
• Data Monetisation: Develop and package proprietary Ocado first-party data assets into marketable, privacy-compliant, and high-value audience and measurement solutions for brand partners.
• Market Requirements: Work closely with eCommerce, Product and Technology teams to translate market feedback, competitor analysis, and client needs into a clear product roadmap and feature prioritisation.

Go-to-Market (GTM) Leadership

• Launch Strategy: Design and execute the Go-to-Market strategy for all new and enhanced media and data products, ensuring successful launches across buyers, media specialists, media account managers and Ad Ops teams.
• Sales Enablement: Develop best-in-class GTM assets, including sales narratives, pitch decks, case studies, one-sheets, and competitive intelligence to equip the Sales team for maximum success.
• Internal Alignment: Serve as the central communication hub, aligning Commercial, Media sales and Customer to ensure a cohesive and consistent market message and delivery capability.
• Thought Leadership: Act as a key spokesperson and subject matter expert for Ocado Ads' data and media capabilities, presenting at industry events, client meetings, and internal forums. Primary owner of the internal sales training and upskilling programmes for Retail Media and Beet.

Market & Competitive Intelligence

• Competitive Landscape: Continuously monitor the retail media, ad tech, and data-as-a-service landscape to identify new opportunities, competitive threats, and best-in-class solutions.
• Performance Analysis: Partner with the Analytics team to establish and monitor proposition performance metrics (e.g., adoption rate, revenue per product, client satisfaction) to inform continuous iteration and improvement.
• Client Insights: Gather in-depth feedback from key advertisers, agencies, and the Sales team to ensure the proposition remains relevant and addresses evolving client needs.
• Training and development of internal teams

Who You Are

• Retail Media Expertise (3+ years): Significant, proven experience in a Proposition, Product Marketing, or Go-to-Market role within a Retail Media Network (RMN), an Ad Tech platform, or a leading CPG/Agency focused on RMNs.
• Data Commercialisation: Deep understanding and hands-on experience in packaging and selling first-party retail data, audience segments, and measurement/attribution solutions.
• GTM Execution: Proven track record of successfully launching complex digital advertising or data products from concept to commercial scale.
• Commercial Acumen: Strong strategic planning, financial modelling, and business case development skills, with an ability to link product features to commercial value and revenue targets.
• Stakeholder Management: Exceptional communication and influencing skills, with the ability to effectively engage and align senior leaders and cross-functional teams (Product, Sales, Engineering, Legal).
• Analytical Storytelling: Ability to simplify complex data and technical concepts into clear, compelling, and commercially-focused narratives for a non-technical audience.

Highly Desirable

• Experience working with retail/e-commerce platforms and their specific data structures.
• Familiarity with the UK grocery and CPG landscape.
• Experience in a scaling business environment or a start-up within a large corporation

What’s In It For You

By joining Ocado Retail, you’ll have the chance to experience life at the world’s largest online retailer, work with an amazing bunch of people who challenge what’s possible each day, and grow your skills and career in online retail. If that’s not enough to tempt you, you’ll also get access to loads of great benefits to sweeten the deal. Here’s a taste of what we offer:

• Health & Wellbeing: Private medical insurance with option to add your family, Digital GP appointments, market-leading family policies, mental health support, discounted gym memberships, dental insurance, and more.
• Spend & Save: Annual bonus scheme split between personal and business objectives, recognition with reward platform, up to 7% matched pension contributions, 15% Ocado discount, 20% M&S discount, free breakfast every day in the office, electric vehicle leasing scheme, and free shuttle bus from Hatfield station to the office.
• Never miss the moments that matter: Hybrid working, 26 days holiday plus 8 flexible bank holidays, options to buy extra holiday, 2 weeks work from anywhere, and lifestyle break opportunities.

Our Hiring Process

Lucky for us, we receive a high volume of applications and genuinely appreciate the time and effort invested by every candidate. To ensure a fair and thorough process, every application is reviewed by a member of our team. If your skills and experience are a strong match, a Talent Partner will contact you to discuss the role and guide you through the next steps of our hiring process.

Your Application and AI

In the spirit of innovation, we welcome you to use AI tools in your application, just as we use them in our own business at Ocado Retail. However, as you leverage this technology, please don't lose sight of the most important element: your unique self. Your experiences, passions, and personality are what truly set you apart. Ensure that your application still authentically conveys who you are and why you're a great fit for us.

Everyone’s welcome

We’re an equal opportunities employer, which means that we make sure all potential colleagues are treated fairly and equally. We want to ensure everyone has a fair chance to apply; if you need this job description in an alternative format (e.g., larger print, different document type, etc.), please reach out to us at careers@ocadoretail.com and we'll be happy to assist you, and if you require reasonable adjustments during the recruitment process, please let us know on the application form.