Marketing Manager
Posted 1 week ago by Certain Advantage
£52,000 Per year
Undetermined
Hybrid
Glasgow, UK
Summary: The Marketing Manager role in Glasgow offers a dynamic opportunity for a proactive marketer to lead creative, multi-channel campaigns that enhance brand visibility and engagement. The position requires a hands-on approach, collaborating with senior leadership and cross-functional teams to implement marketing initiatives across various platforms. The ideal candidate will possess a blend of strategic thinking and practical execution skills, particularly in digital and content marketing. This role is suited for someone eager to make a significant impact in a fast-growing organization.
Key Responsibilities:
- Develop and deliver creative, multi-channel marketing campaigns that build brand visibility and drive engagement
- Produce compelling content across websites, brochures, social, and promotional assets
- Take ownership of the company website, ensuring it’s fresh, SEO-optimised, and user-friendly
- Create engaging product and customer-facing materials
- Collaborate with product and commercial teams to craft go-to-market strategies
- Translate complex features into clear, benefit-led messaging
- Create impactful visual and video content to support product launches and education
- Manage and grow corporate profiles across LinkedIn, X, Facebook and other platforms
- Use insights and analytics to track success and continuously improve content strategy
- Build and execute automated email journeys to engage and retain customers
- Monitor performance, test new approaches, and optimise accordingly
- Plan and deliver events, webinars, and customer meetups
- Run seasonal and tactical campaigns tied to wider commercial objectives
- Help launch new initiatives to engage key customers and gather valuable feedback
- Partner with internal teams to ensure marketing is aligned with real customer needs
- Own project delivery from start to finish – keeping timelines and budgets on track
- Manage external agencies to produce high-quality creative, content, and digital work
- Report on campaign results and share actionable insights with leadership
Key Skills:
- Proven track record in B2B marketing experience
- Flair for content creation and copywriting
- Strong organisational skills and attention to detail
- Experience with tools like WordPress, Salesforce, Google Analytics, CMS platforms
- Skilled in managing social media and creating engaging digital content
- Great communicator, collaborator, and self-starter
- Experience in video, webinar or event management is a plus
Salary (Rate): 52000
City: Glasgow
Country: UK
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing