Marketing Analyst

Marketing Analyst London (Hybrid) | Approx. £43,000 We are seeking a Lifecycle Marketing Analyst to help scale our lifecycle marketing function through optimal data migration and enablement. As a key partner to the Marketing and Sales teams, you’ll optimise campaign data pipelines, ensuring we attract and retain the right customers across the portfolio. You’ll also join a collaborative analytics team with expertise spanning AI/ML, product analytics, web analytics, and sales analytics.

Why Join Us? You’ll thrive in this role if you:

• Want to make an impact : Your insights will influence marketing investments, uncover growth opportunities, and improve ROI.
• Enjoy working with data and tools : You’ll work with a wide range of datasets and platforms, from analytics software to advanced visualisation tools.
• Push boundaries with analytics : Data is at the heart of our strategy. You’ll help accelerate growth with advanced analytics and AI-driven insights.
• Value collaboration : You’ll be part of a growing EMEA Analytics team of experts across digital, product, sales, AI/ML, and visualisation.
• Seek growth in a supportive environment : We encourage self-driven careers and provide the tools and mentorship to help you achieve your goals.

Key Responsibilities

Your primary focus will be unlocking data availability for the Lifecycle team across the EMEA region. Other responsibilities include:

• Analyse lifecycle marketing programmes, providing insights and recommendations to maximise impact.
• Stitch data across databases and make it available to local teams using internal tools.
• Measure ROI of lifecycle programmes and support prioritisation of initiatives across the business.
• Deliver insights to the performance marketing team, highlighting optimisation levers for media spend.
• Build dashboards to track cross-channel demand generation effectiveness and recommend improvements.
• Collaborate with Sales Operations and global partners to streamline the lead pipeline and support a robust lead scoring model.
• Partner with Sales to understand lead quality drivers and optimise lead lifecycle management for better conversions.
• Assist with integrating and connecting various lead data sources across database systems.

What We’re Looking For

Essential:

• Hands-on experience in marketing analysis, lead scoring, attribution modelling, or similar quantitative approaches to drive performance.
• Strong understanding of data architecture, infrastructure, and clean data best practices, including GDPR compliance.
• Proven stakeholder management and influence skills.
• Ability to connect multiple data sources and identify meaningful patterns and insights.

Nice to have:

• Experience with experimentation and statistical analysis (e.g., A/B testing, digital revenue attribution).
• Knowledge of media planning, programmatic buying, measurement, and audience segmentation.
• Forecasting experience.
• Skills in building and automating dashboards (Tableau / Qlik Sense).
• Proactive, motivated, and self-driven approach.