Head of Supporter Retention
Posted 4 days ago by ActionAid UK
Negotiable
Undetermined
Hybrid
England, United Kingdom
Summary: The Head of Supporter Retention at ActionAid UK is responsible for leading and developing the supporter retention programme during a significant period of organisational change. This role requires strategic leadership to ensure engaging and respectful communications that enhance long-term supporter loyalty and income. The successful candidate will collaborate across various departments to create integrated supporter journeys that align with feminist principles and the organisation's objectives. Strong experience in supporter retention and direct marketing within a non-profit context is essential for driving innovative fundraising initiatives.
Key Responsibilities:
- Lead and develop the supporter retention programme.
- Provide strategic and people leadership to a high-performing team.
- Own the retention strategy end-to-end.
- Ensure engaging, values-led communications for supporters.
- Collaborate across fundraising, data, digital, and campaigns.
- Create and implement strategies to retain and engage supporters.
- Drive innovation in fundraising initiatives.
- Develop and execute campaigns that reflect commitment to social justice and equality.
Key Skills:
- Significant experience in supporter retention and direct marketing.
- Strong strategic thinking and analytical skills.
- Collaborative approach to leadership.
- Experience in a non-profit or comparable environment.
- Ability to challenge the status quo and drive innovation.
Salary (Rate): undetermined
City: undetermined
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Head of Supporter Retention Opportunity at ActionAid UK
We are looking for an experienced and strategic Head of Supporter Retention to lead and develop our supporter retention programme during a pivotal year of delivery and organisational change. You will provide strategic and people leadership to a high-performing team, owning the retention strategy end-to-end and ensuring supporters experience engaging, values-led and respectful communications that maximise long-term income and loyalty. You will work collaboratively across fundraising, data, digital and campaigns to deliver integrated, insight-driven supporter journeys. This role plays a critical part in ensuring our communications authentically represent our rights holders, align with feminist principles and support ActionAid UK’s broader organisational objectives. You will be a confident, values-led leader with significant experience in supporter retention and direct marketing within a non-profit or comparable environment. You will bring strong strategic thinking, excellent analytical skills and a collaborative approach. The successful candidate will be responsible for creating and implementing strategies to retain and engage our supporters, ensuring their continued support for our cause. Drive innovation by challenging the status quo and propelling our fundraising initiatives to new heights, ensuring that our strategies and communications reflect our commitment to social justice and equality- developing and executing campaigns that engage and inspire, utilising diverse fundraising methods and channels.
Location: Hybrid: London or Chard, Somerset
Tenure: fixed term - 1 year [Right to work in the UK required]