Freelance SEO Specialist - Digital Product Studio (Birmingham) I'm working with an innovative digital product studio based in Birmingham, and we're looking for a talented freelance SEO Specialist to join their team. This studio is renowned for creating high-performing, inclusive digital products, platforms, and services that deliver real business outcomes. This is a fantastic hybrid opportunity, offering flexible remote working with occasional office collaboration in Birmingham. About the Role: As the Freelance SEO Specialist, you will play a pivotal role in shaping the studio's digital strategy, driving organic growth, and enhancing search engine rankings across a variety of exciting projects. You'll work alongside a team of digital experts, ensuring that SEO best practices are embedded throughout the design and development processes. Key Responsibilities: Develop and execute comprehensive SEO strategies to increase organic traffic and improve SERP rankings. Conduct in-depth keyword research and competitor analysis to uncover new opportunities. Optimise website content, architecture, and meta-data for both desktop and mobile to maximise performance. Collaborate closely with the digital product team to align SEO with broader business objectives. Regularly monitor, analyse, and report on SEO performance using Google Analytics, SEMrush, Ahrefs, and other tools. Stay ahead of industry trends and best practices to continuously enhance SEO efforts. Skills and Experience Required: Proven experience as an SEO Specialist, ideally in a digital product or agency setting. Strong knowledge of technical SEO, including audits, site structure, and HTML. Familiarity with SEO tools like Google Analytics, SEMrush, Moz, and Ahrefs. Analytical mindset, with the ability to translate data insights into actionable strategies. Passion for creating inclusive, user-friendly digital experiences. Excellent communication skills, both written and verbal. Why This Opportunity? Hybrid working - flexibility to work remotely with some time in the Birmingham office. Work with a team of highly skilled digital professionals on projects that have a real business impact. Competitive freelance rates and potential for ongoing work. Be part of a studio committed to creating inclusive, high-performing digital products. At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.