Fractional CMO
Posted 5 days ago by Gleeson Recruitment Group
Negotiable
Outside
Onsite
Wednesbury, West Midlands
Summary: The role of Interim / Fractional Marketing Director involves leading the marketing strategy for a founder-led SME in the West Midlands during a growth phase. The position requires a hands-on marketing leader who can build marketing capabilities from the ground up while executing a go-to-market strategy. This is not an advisory role; the candidate will take ownership of marketing initiatives and drive them to execution. The ideal candidate will have experience in transforming marketing functions and a strong background in growth strategy.
Key Responsibilities:
- Develop and execute a go to market strategy
- Build marketing capability and processes from the ground up
- Develop CRM strategy, customer segmentation and account targeting approaches
- Create and improve customer engagement journeys
- Drive demand generation and top of funnel activity
- Introduce scalable processes and marketing infrastructure
- Work closely with leadership to support business growth plans
- Take ownership and drive activity through to execution
Key Skills:
- Experience building or transforming marketing functions
- Strong GTM and growth strategy experience
- CRM and customer lifecycle expertise
- Experience operating in founder led or scaling SME environments
- A blend of strategic thinking and hands on delivery
- Professional services or B2B experience would be advantageous
Salary (Rate): undetermined
City: Wednesbury
Country: United Kingdom
Working Arrangements: on-site
IR35 Status: outside IR35
Seniority Level: undetermined
Industry: Marketing
Interim / Fractional Marketing Director West Midlands | 1 to 2 days onsite preferred Outside IR35 | Day Rate DOE
We are supporting a founder led SME entering an exciting growth phase and looking to appoint an Interim / Fractional Marketing Director to help take the business to the next level. This is an opportunity for someone who enjoys building from the ground up. The business is looking for a commercially minded marketing leader who can shape strategy while remaining hands on in delivery. This is not a purely advisory role. They need someone who can take ownership, create structure and build scalable marketing capability.
Key responsibilities:
- Develop and execute a go to market strategy
- Build marketing capability and processes from the ground up
- Develop CRM strategy, customer segmentation and account targeting approaches
- Create and improve customer engagement journeys
- Drive demand generation and top of funnel activity
- Introduce scalable processes and marketing infrastructure
- Work closely with leadership to support business growth plans
- Take ownership and drive activity through to execution
We are keen to speak with individuals who have:
- Experience building or transforming marketing functions
- Strong GTM and growth strategy experience
- CRM and customer lifecycle expertise
- Experience operating in founder led or scaling SME environments
- A blend of strategic thinking and hands on delivery
- Professional services or B2B experience would be advantageous
This opportunity would suit a Fractional CMO, Interim Marketing Director, Head of Growth or senior marketing consultant looking for a high impact assignment.
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