EMEA Product Marketing Manager

EMEA Product Marketing Manager

Posted Today by Morgan McKinley

Apply
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Apply
Accounting Accounting Management Accounting Software Competitor Analysis Customer Insights Income / Revenue Management Market Analysis Marketing Strategies Product Management Security Accounts Manager Software as a Service (SaaS) Target Audience Value Propositions

Summary: The EMEA Product Marketing Manager will be responsible for developing and executing marketing strategies tailored for the mid-market segment across the EMEA region. This role involves conducting market analysis, creating sales enablement materials, and collaborating with product management to launch new products. The ideal candidate will leverage customer insights to inform marketing campaigns and drive business decisions. A strong background in tech and SaaS, along with experience in the EMEA market, is essential for success in this position.

Key Responsibilities:

  • Conduct regular market and competitor analysis to stay updated on product/tech evolutions across EMEA.
  • Develop targeting strategies, ideal customer profiles, positioning, and differentiated value propositions for the mid-market segment.
  • Lead the development of sales enablement materials for new business and account management sales teams.
  • Collaborate with product management teams to create product marketing plans.
  • Lead go-to-market efforts for new product and feature releases.
  • Leverage qualitative and quantitative research to uncover customer insights and inform marketing campaigns.
  • Identify market opportunities and customer problem spaces through data triangulation.
  • Conduct market and opportunity sizing for key product-led initiatives.

Key Skills:

  • Demonstrable experience in an EMEA product marketing role.
  • Experience in building customer profiles, value propositions, and messaging hierarchies.
  • Strong understanding of customer needs and behaviors.
  • Proven success in leading sales enablement initiatives.
  • Strong influencing, communication, and collaboration skills.
  • Strong analytical skills, familiar with TAM, SAM, and SOM concepts.
  • Results-oriented with a focus on driving business impact.
  • Experience in an EMEA role with knowledge of cultural and regulatory landscapes.
  • Background in tech and SaaS; understanding of the accounting software market is a plus.

Salary (Rate): undetermined

City: London Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Duration - 12 months

Responsibilities:

  • Market insights - conduct regular market and competitor analysis to keep abreast of macro product/tech evolutions across EMEA
  • Develop targeting strategies, ideal customer profiles, positioning and differentiated value propositions and messaging for the emerging mid-market segment
  • Lead the development of sales enablement materials, supporting both new business and account management sales teams
  • Work closely with product management teams to build product marketing plans.
  • Lead the go-to-market efforts for new product and feature releases.
  • Customer insights- leverage primary qualitative, quantitative research and rapid experimentation methods to uncover customer insights to validate and influence the customer experience, inform audience-led marketing campaigns and drive business decisions
  • Triangulate multiple data sources to identify market opportunities and big customer problem spaces
  • Regularly conduct market and opportunity sizing of key product-led initiatives

Required skills:

  • Demonstrable experience in an EMEA product marketing role - supporting product and marketing strategy development, cross-functional execution and GTM
  • Experienced in building customer profiles, value propositions, messaging hierarchies and identifying compelling proof points and ‘reasons to believe’ to support GTM activity.
  • Customer obsessed and tenacious about understanding customer needs, behaviours and attitudes to uncover the biggest customer problems to solve.
  • Able to ensure our features and innovations resonate with our key target audiences.
  • Proven success in leading and building best-in-class sales enablement initiatives and materials
  • Proven success in solving complex problems, driving change, and accelerating the growth trajectory of products and customer propositions
  • Strong influencing, communication and collaboration skills - partnering with product teams, marketing and other business functions (UK and global) to deliver key projects and priorities
  • Strong analytical skills - familiar with the concept of ‘TAM’, ‘SAM’ and ‘SOM’ to form perspectives of the market, as well as the ability to triangulate data to form recommendations on market/opportunity sizing and build business cases
  • Results oriented - focused on driving business impact through initiatives that will deliver sales, customer and revenue growth
  • Positive attitude with a ‘can do’, solution-oriented attitude
  • Experience in an EMEA role including an understanding of the diverse cultural, regulatory, and business landscapes across Europe, Middle East, and Africa to support GTM initiatives across the region.
  • Background in tech and SaaS is required, an understanding of the accounting software market is a plus
Apply
Similar Jobs
Loading data...