Brand & Social Lead - 6 months Maternity Cover

Here at N Brown, we champion inclusivity by making our customers look and feel amazing. We don’t believe that age, size, shape or background should stop anyone from feeling confident, stylish and happy with the way they look and feel. With our industry leading expertise in creating fashion that fits, we’ve been proudly breaking down these barriers for over 150 years. We help our customers to express themselves with stylish products, helpful services and flexible finance. Now, we’re moving forward together, embracing innovation and new technology, to continue to delight our customers. Working here you’ll explore everything the world of digital retail has to offer — asking questions, trying new things and chasing new opportunities. Combine this curiosity with the freedom to make your own decisions, take charge of projects and work flexibly, and you’ve got the perfect place to show your skills and learn new ones. It’s fast and furious here at times, but this just means something new and exciting is always on the way. So, if you collaborate, think on your feet, embrace innovation and love rising to a challenge, your work with us will have a serious impact on the business, your career and our customers’ lives. We are proud to be N Brown.

The role: The Brand & Social Lead 6 months maternity cover will play a key role in supporting our busy Brand Marketing team across a variety of exciting projects. This role will focus on ensuring our brands are creatively represented across all relevant social media platforms, whilst managing Influencer relations to drive brand awareness. Working closely with the Senior Brand Marketing Lead, as well as wider cross-functional teams - creative, buying, trading and external agencies, you’ll be driving the delivery of impactful campaigns and initiatives for a fast-paced fashion and lifestyle brand/s.

What you’ll do (Responsibilities and Accountabilities):

• Ensure our brands are creatively represented, in-line with the brand strategy and brand guidelines, across all relevant social platforms.
• Assist the Head of Brand Marketing & Senior Brand Marketing Lead in development of the organic social, influencer strategy & weekly comms plan supporting and amplifying the holistic campaigns.
• Work with colleagues across the business to ensure plans are aligned and customers are engaged in the optimum manner, meeting relevant KPIs and communication objectives
• Work with the wider Brand Marketing Team and internal Creative Teams in the efficient creation of world-class social-first assets.
• Attend shoots to lead the capture of behind the scenes and social first content.
• Manage our social media accounts across several social platforms including Instagram, Facebook, TikTok & X, ensuring plans and content are innovative, and that best practice guidelines are followed.
• Content management using and scheduling platforms (Dash Hudson or similar).
• Help drive growth across our social KPIs, increasing reach, engagement and followers through best-in-class product & brand storytelling.
• Evaluate social campaign performance, analyse and cascade social results with stakeholders.
• Complete competitor analysis and monitor social trends making recommendations on future activity.
• Manage paid and gifted Influencers, negotiating talent fees, briefing requirements and asset management.
• Work alongside our PR agency and brand team to assist with brand PR and communication plans.
• Manage influencer and social budgets.
• Line management of Brand Marketing & Social Influencer Assistant.

Who you are (Job qualifications and key skills):

• Experience in social media and influencer marketing at a similar level is essential.
• Demonstrable experience across various social platforms and platform management tools.
• Capability in planning and briefing social content, and budget management.
• Proven success in a comparable role
• Experience of working within a fast-paced environment.
• Confident, enthusiastic and self-motivated, with an ability to deliver under pressure.
• Strong organisational skills, comfortable multi-tasking to meet deadlines.
• Excellent communication and collaboration skills
• Demonstrable interest in fashion and/or home style.
• Good knowledge of popular culture, lifestyle and fashion media.
• Strong copywriting skills with attention to detail essential.
• Flexible, collaborative, and proactive.
• Embodies company values.
• A degree in marketing or a related discipline is desirable but not essential.
• Flexibility over working hours essential (activity may necessitate weekend or evening working on occasion).

Software and Technology skills: Microsoft Office suite /Google/Competency across a wide range social media platforms/Dash Hudson or similar

What’s in it for you? 24 days holiday (+ 8 bank holidays) with the option to buy an additional 10 days Annual bonus scheme Enhanced maternity and adoption leave Company pension with up to 8% N Brown contribution Mental Health support both internally and externally, including access to our wellbeing champions and counselling services A range of financial wellbeing support Colleague discount across all N Brown brands Onsite café with subsidised rates and local restaurant discounts! Life Assurance and Private Medical Insurance Paid volunteer time – all our colleagues can take a full day paid to volunteer for a charity of their choice

Ways of Working We offer hybrid working which varies across the business depending on the role you’re in. Our Head Office is located in the Northern Quarter in Manchester City Centre. So if you are travelling by train, tram or bus we’re perfectly located, plus we’re surrounded by cool cafes, trendy bars and the best places to eat! Our full-time working hours are 36.17 per week over 5-days. We don’t have strict working hours therefore there is some flexibility around start and finish times as long as you are meeting the needs of the business.

Our promise to you: We’re an equal opportunity employer and value diversity. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

What happens when you apply to a role at N Brown? As soon as we receive your application, we’ll send you an email to let you know. We always aim to come back to you as soon as possible with an update and we really appreciate you taking the time to apply for a role with us. Good luck!

Employees in our business may have access to our customers’ personal data therefore for a number of our roles, offers of employment are subject to a satisfactory criminal record check. Having a criminal record will not necessarily prevent an individual from obtaining a position with N Brown Group