Adobe Analytics Manager

Adobe Analytics Manager

Posted 6 days ago by Randstad Digital

Apply
£575 Per day
Inside
Hybrid
London Area, United Kingdom
Apply
Adobe Analytics Agile Methodology Cascading Style Sheets (CSS) Customer Insights Data Capture (SQL) Data Collection Data Privacy Laws Data Visualisation Device Tracking Software Digital Asset Management JavaScript (Programming Language) Key Performance Indicators (KPIs) Management Management Systems Marketo Microsoft Excel Power BI Product Management Project Management Salesforce Tag Management Technical Documentation User Journey Mapping

Summary: The Adobe Analytics Manager role is focused on configuring, implementing, and maintaining Adobe Analytics and Data Collection tools to deliver actionable insights and drive data-informed decisions. The position requires collaboration with various teams to manage tag implementations and ensure data accuracy. A strong background in Adobe Data Collection and Analytics, along with proficiency in JavaScript, is essential for success in this role. The contract duration is 6 months, with a requirement to work in the office three days a week.

Key Responsibilities:

  • Implement and maintain internal and third-party tags for data capture across digital assets.
  • Ensure data accuracy and integrity, troubleshoot discrepancies, and address tracking issues.
  • Define and track key metrics for Adobe Analytics, achieving data-driven objectives.
  • Work with Marketing, Product Management, UX/UI, and Development teams to understand data needs, track KPIs, and implement solutions.
  • Collaborate with the wider analytics team to measure and value website changes.
  • Establish practices for data privacy, compliance, and security.

Key Skills:

  • 7+ years' experience in Adobe Data Collection and Analytics.
  • Strong skills in HTML, CSS, JavaScript, Excel, and data visualization (Tableau, PowerBI).
  • Ability to work independently, design solutions, write technical documentation, QA, and troubleshoot data collection code.
  • Strong analytical, problem-solving, and project management skills.
  • Familiarity with data privacy regulations (GDPR, CCPA).
  • Working knowledge of WebSDK and Customer Journey Analytics.
  • Experience solving onsite problems using Analytics tools, including debuggers (Omnibug, Ghostery, etc.).
  • Knowledge of Salesforce and Adobe Marketo platforms.

Salary (Rate): £575 daily

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Mid-Level

Industry: IT

Detailed Description From Employer:

Role Title: Adobe Analytics Manager

Location: London Canary Wharf (office 3 days per week)

Duration: 6 Months Contract

Rate: £550 to £575 a day Umbrella

The Role: Adobe Analytics Manager

Seeking a passionate Adobe Analytics Manager with expertise in Adobe Implementation, Analytics, and Customer Journey Analytics. The role involves configuring, implementing, and maintaining Adobe Analytics and Data Collection tools, delivering actionable insights, and driving data-informed decisions. Experience with Adobe Web SDK and Customer Journey Analytics is highly desirable.

Key responsibilities include managing tag implementations. Proficiency in JavaScript, familiarity with SDLC, and comfort with agile sprint teams are essential.

Responsibilities:

  • Tag Management: Implement and maintain internal and third-party tags for data capture across digital assets.
  • Quality Assurance: Ensure data accuracy and integrity, troubleshoot discrepancies, and address tracking issues.
  • Performance Measurement: Define and track key metrics for Adobe Analytics, achieving data-driven objectives.
  • Cross-Functional Collaboration: Work with Marketing, Product Management, UX/UI, and Development teams to understand data needs, track KPIs, and implement solutions.
  • Team Collaboration: Collaborate with the wider analytics team to measure and value website changes.
  • Data Governance: Establish practices for data privacy, compliance, and security.

Skills & Qualifications:

Essential

  • 7+ years' experience in Adobe Data Collection and Analytics, with strong skills in HTML, CSS, JavaScript, Excel, and data visualization (Tableau, PowerBI).
  • Ability to work independently, design solutions, write technical documentation, QA, and troubleshoot data collection code in complex environments using tag management systems.
  • Strong analytical, problem-solving, and project management skills.
  • Familiarity with data privacy regulations (GDPR, CCPA).

Desirable:

  • Working knowledge of WebSDK and Customer Journey Analytics
  • Experience solving onsite problems using Analytics tools, including debuggers (Omnibug, Ghostery, etc.)
  • Strategic thinker: Considers data, analytics, customer insights, and business aspects when making recommendations
  • Knowledge of Salesforce and Adobe Marketo platforms
Apply
Similar Jobs
Loading data...